Freewrite & Outline for Compare and Contrast Essay

Freewrite:

Photo 1- American Eagle Avertisement
*color (mostly blue)
*setting is outdoors in the grass
*text
*guy and girl laying down
*theme is love related
*matching clothing
*sells clothes for guys and girls

Photo 2- Hollister Co. Advertisement
*color (sepia)
*setting is beachy
*no text
*girl laying on guy on a surfboard
*theme is love/sex appeal related
*less clothing (beachwear + jeans)
*sells clothes for guys and girls


Outline:

I. Although the American Eagle and Hollister advertisements share the same goal, the American Eagle ad focuses more on the buyer's interest through the color, setting, and theme.

II. Color
A. American Eagle- Most prevailing color is blue
B. Hollister- Sepia

III. Setting
A. American Eagle- Outdoors, on the grass
B. Hollister- Beach, sand, surfboard

IV. Theme (Pathos)
A. American Eagle- More flirtatious with text
B. Hollister- More sensual with no text

V. American Eagle's clothes have more quality than Hollister's clothes and target a larger group of people.