Ethos, Pathos, and Logos

The three rhetorical modes of persuasion are logos, pathos, and ethos. The first is logos, which appeals to reason. This advertisement's slogan underneath the picture says "Everything you do affects your children", which gives makes you believe it is true. The next is pathos and in this advertisement, it creates an emotion to make smokers feel bad about smoking so that it will not affect their children. The last is ethos, which appeals to character and authority. This advertisement uses the brand of Legos to show authority which expresses how smokers could influence their kids to also smoke. The logical fallacy used in this advertisement is the way it shows a bad message to kids by using Legos to create a picture of a cigarette. Some people may think it is wrong to show this kind of advertisement.